The Fashion Brand Letting You design Your Own Shoes
Inspired by strong women such as headstrong socialite Elsie de Wolfe and jazz musician Billie Holiday, Alterre was born from a love of fashion and a need for comfort without sacrificing style.
Founders Shilpa and Harmony are on a mission to stop women from hobbling around the street in uncomfortable, unpractical shoes.
We chatted with Shilpa about style, sustainability and what’s on the cards for the future.
Let’s start with the obvious, Alterre is a line of interchangeable shoes.
But to us it’s much more than that.
It’s a solution to saving space in your closet, travelling light, and creating less waste. We are practical ladies and we know that there are many more out there who want comfortable, versatile shoes that you can feel good about.
Our line is inspired by strong women and we name each strap style (look) after a woman we admire. We also donate 5% of our profits to a local charity called Restore NY, which helps women who have been sex-trafficked into New York through long-term housing and education.
Behind-the-scenes there are just two of us at the studio and we pretty much do everything except actually make the shoes.
We did make the original prototypes and we keep them in a box to have a good laugh once in a while. Now we have a lovely team of people in Brazil who do the producing and we’re happy to have worked with them in person (Harmony has even packed some of the shoes at the factory!).
Other than that we have a couple advisors who help with the business development. We’re happy to be a small team because we can make decisions quickly and seize new opportunities at a pace that is vital for establishing a new brand.