13.06.17

The Australian Skincare Brand Creating Simple But Effective Products Naturally

Kira Simpson

Brought to you by Babs Bodycare

We all sweat. Welcome to life as a normal functioning human.

From time to time, we even get a little bit stinky. No one can really be blamed for wanting to tone it down a little.

But our modern day obsession with fragrances, antiperspirants and deodorants has created a multi-billion dollar industry that’s no longer just about neutralising our body odour.

It’s become a never-ending war on bacteria, clogging our pores should any sweat dare escape and masking our natural scent with synthetic and migraine-inducing fragrances.

Do we all really smell that bad?

For Andrea, it was her own search for finding a more natural and non-toxic way to simply tone down the armpit whiff that has evolved into a thriving business.

Her deodorant and skincare line, Babs Bodycare, came from a quest to find a non-toxic and natural deodorant that actually worked. One that was eco-friendly, organic, non-toxic and cruelty-free.

Andrea recounts, “I was struggling to find an effective natural deodorant. I tried all the deodorants, including the “clinical” ones, crystals, roll ons and sprays, you name it, I tried it but nothing worked. Then I decided to take the plunge – I made my own and it changed my life.”

With a quirky name like ‘Babs’, a few questions had to be asked about its origins. The story behind it did not disappoint.

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"I tried it all but nothing worked. Then I decided to take the plunge - I made my own and it changed my life.”

The ‘Babs’ Beginning

Andrea explains, “Babs is a nickname I was given by some friends.  I’ve always been a bit of a sweater and a lover of garlic. Pair that with my ongoing search for an effective deodorant and one night a few friends joked that my sweat smelt like kebabs – which resulted in my nickname ‘Babs’. My husband suggested the name ‘Babs Bodycare’, and it kinda sums up the brand, why and how it all started.”

Babs Deodorant works by fighting body odour while allowing the body to still do what’s its intended to do – sweat. It works by neutralising the odour caused by bacteria that naturally live under your arms while still allowing you to sweat and expel toxins.

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Kicking Up A Stink

Commercial deodorants are notorious for their noxious ingredients including irritating fragrances, aluminum, phthalates (a hormone disruptor) and triclosan (a recognised pesticide). Aluminium has traditionally been used in antiperspirants to plug to the sweat-ducts.

Studies suggest that aluminium can build up in breast tissue over time and be a contributing factor to breast cancer.

Many don’t realise the toxic burden that comes with each spray of these conventional products.

Habitual use of antiperspirants can actually cause an imbalance in the naturally occurring bacteria that call your armpit home. In the long term, this only results in more smelly pits as the microbial environment is thrown into disarray. It’s a losing battle.

Microbes play a fundamental role in maintaining your body’s health. What science is now teaching us is that it’s better to work with them, rather than against them.

Andrea isn’t oblivious to what she’s up against though.

“I think the main thing is how little the industry is regulated and how much “greenwashing” goes on – so many products marketed and advertised as “Natural” or “Organic” but only contain the smallest percentages of natural ingredients.”

Her raving customer base have proven to her that people are out there looking for better alternatives.

“Our customers are making the switch to natural deodorants and products because they work, they’re aware of the potential health-related risks that using chemicals have on their health and the health of the environment. Our products are super effective – it’s as simple as that! I mentioned before that I had tried so many of the deodorants on the market, both natural and commercial ones and for me Babs Bodycare deodorant wins hands down in effectiveness plus it’s 100% natural!”

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From Deodorant to Bodycare

In 2015, Andrea expanded her range to include a variety of multipurpose body oils that are gentle for sensitive and acne-prone skin. Using the same ethics and premise for her deodorants, her range of skincare oils work to nourish the skin using naturally moisturising and fast-absorbing oils.

“I suffered from acne in my late teens/early twenties and tried so many topical treatments designed for acne but nothing has improved my skin as much as Babs Face Oils. Our range was created to be easy to use (maximum impact for minimal effort), as well as multipurpose products that can be used by her and him.”

Doing Better

One of Andrea’s biggest hang-ups is the prevalence of plastic packaging in the industry. Due to how cheap and widespread the use of plastic is, it was challenging to find more sustainable packaging materials that wouldn’t add too much to the product’s costs.

Andrea explains the solutions she came up with, “We use glass jars and bottles.  Our packaging materials are recyclable, reusable and/or biodegradable. We also reuse a lot of packaging that is sent from our suppliers. Our ingredients are cruelty free and we do not use palm oil.  Of utmost importance is supporting local Australian growers and suppliers. What we can’t get locally we buy from ethical companies who support fair trade.”

Andrea is excited about upcoming opportunities to collaborate with other amazing eco-conscious brands and in expanding her own range. No doubt we’ll hear, and smell, plenty more from the Babs Bodycare range.

It’s inspiring to hear how one story of smelly pits turned into a whole movement for better bodycare.

Kira Simpson

Founder + Director of The Green Hub, an urban green living advocate and coffee obsessive. She believes there is no one size fits all green lifestyle and we can all live more sustainably in a way that fits in with each of our unique lifestyles.