Organic Index – The Mecca For Natural & Organic Beauty
There was a time when natural and organic beauty products could only be found by raiding your kitchen cupboard and brought to life with a little DIY.
These days you can find a myriad of natural makeup and skincare brands available online but, unless you know what you’re buying, you run the risk of receiving the wrong colour foundation for your skin or a cleanser you just don’t like. I often lament I wished there was a Mecca or Sephora for natural products because the green beauty pickings are slim in both of those stores.
Then I discovered Organic Index.
Nestled amongst the whitewashed Queenslander cottages, set in the trendy streets of Paddington, you’ll find Organic Index, a literal Mecca for natural, organic and eco-friendly skincare, haircare, makeup and body products.
Organic Index is the business baby of sisters, Emma, Melissa and Rebecca, three women who are extremely passionate about helping people incorporate beautiful, natural products into their lives.
The store looks like a luxury showroom with hundreds of products displayed neatly on timber shelves, but still has a warm and homely feel about it. It’s a place where you could lose several hours trying all the lovely natural products while the sisters impart their wealth of knowledge.
These ladies really know their stuff and they’re not about pushing products, they want you to walk away with products that will work for your skin type and lifestyle.
What struck me about the Organic Index is that it’s not a just a physical and online store selling beauty products. It’s so much more.
They host makeup and beauty workshops in store to showcase wonderful brands. They run classes for natural beauty brands to help them improve and grow their businesses. They make videos where they show you how to properly apply products, chat about the benefits and share them on their Facebook page. They spend time with every single person who walks through the doors of their shop so they leave feeling empowered and good about themselves.
In essence, the sisters have created an education platform and community. A space where people can connect with incredible Australian and New Zealand natural beauty brands and most importantly, learn about what they’re putting on their skin so they can make informed purchasing choices.
Below, Rebecca shares the Organic Index journey, what it’s like working with family, their favourite products and what’s in store for the future. (World domination I hope!)
Photagraphy by David Simpson