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The Story

Noticing a gap in the market for an eco-friendly and cruelty-free leather alternative in the watch industry, Monique and Marko stepped out on a limb to fill this void.

The very name, Time IV Change, elicits a sense of hope. Mustering this hope, with a good dose of passion and a desire to make real, long-lasting change in the world, Monique and Marko founded Time IV Change Watches. Their successful Kickstarter campaign reinforced the real need and demand for an eco-friendly and cruelty-free watch.

TIVC watches aren’t just any ordinary watch.

They’re spreading the message for a more sustainable and compassionate earth. Each watch is tied to a charity based on its band colour. For each watch sold, TIVC donates 20% of profits to this linked charity.

Their watches utilise recycled materials to reduce waste, animal exploitation and environmental degradation.

Their watches aren’t just cruelty-free but also PETA approved.

Using unique combinations of microfibres, in addition to recycled aluminium cases, their watches provide a great leather alternative for those looking for a cruelty-free, yet stylish and practical accessory to light up your everyday outfit.

The new line of TIVC watches are made with a unique material called Pinatex which uses fibres from pineapple leaves.

By rescuing a by-product of the pineapple industry, no extra resources are required in the form of land, water and fertilisers.

Not only do TIVC watches ooze timeless style, you’ll feel great knowing your purchase is ticking all the right boxes in doing better for this world. Hope and change make up the very fibres of each watch

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