Brought to you by Modimade
Cambodia. A small nation tucked away in South-East Asia known for the ancient ruins of Angkor Wat and the tourist streets of Siem Reap. But for Anna Wythes, founder of Modimade, it’s so much more than that.
It’s a second-home.
While Modimade was officially founded in 2010, the journey for Anna started many years prior.
Feeling called to share her passion for education and child-wellbeing, Anna, a mother herself, was drawn to a small community based development organisation in Cambodia.
What started out as an opportunity to exchange knowledge and skills with the Chumkriel Language School, led to a deep seeded connection with rural village life, the Cambodian culture and its people that set her heart on fire.
And so gave birth to her ethical fashion brand, Modimade – a collection of unique homewares, yoga essentials, garments and accessories for women and children hand-crafted by the local people of Cambodia.
Anna goes on to explain, “Modimade’s goal was to engage people in discussions centered around ethical and sustainable employment. To start a conversation about the crucial importance of supporting community development opportunities by sharing my experiences of living and volunteering in Cambodia.”
FROM CAMBODIA WITH LOVE
As a grassroots project, Modimade has always focused on the trade partners who form the backbone of the brand.
Modimade is an authentic example of ethical fashion reaching deep into local communities where it really matters.
This is not just a story about Modimade. This is a collection of many stories. Of the women, the families and the communities who Anna has personally reached out to and touched the lives of.
But Anna sees it in a slightly different light. She considers herself the one drawing inspiration from the people who make it all possible. The artisans and the people who lead the social enterprises.
Each artisan brings their own story to the table.