Corryn has worked hard to ensure Milk and Love fulfils its vision, despite some difficulty in sourcing supplies. “The biggest challenge is finding suppliers that make good quality clothes with natural fabrics and in ethical workplaces. We handpick the styles we stock to make sure they are stylish, flattering and easy to breastfeed in.
They also need to be discreet and easy to wash.
“It’s a “a tall order,” says Corryn. “Most of our styles are ordered months and months and months in advance – it’s the total opposite of ‘fast fashion’.” But thankfully, things are getting a bit easier.
“We are finding that there are more and more brands on the market are offering high quality, ethically made clothes these days, which is fabulous.”
Creating Community Through Milk and Love
Above all, Corryn is proud that Milk and Love is more than maternity wear and gifts – “Our community is amazing. We have some beautiful women that have been customers of ours since we started, which really warms my heart.” Community comes partly from sharing stories and advice.
The Milk and Love website features a blog and sends out a newsletter. Corryn is thrilled “when members of our community tell me that they read my email newsletter every week… all the way down to the bottom.
It’s lovely to know that my weekly letters are uplifting and inspiring mums – it makes me feel that we’re really accomplishing our mission.”