Meet The Dive Conservationist Behind Sustainability Platform Vox Populi
From working with Modibodi to deliver innovative sanitary products to the women in the remote islands on the Philippines, to advocating for the protection of our oceans. Self-confessed psychology obsessed dive conservationist, Charlotte Rose Mellis lives a life dedicated to raising awareness about environmental issues through her online platform VOX POPULI (VOPO).
Armed with an enormous passion for the planet and a sharp, business savvy mind, Charlotte is on a mission to make it fashionable to give a fuck.
Can you tell us a little bit more about yourself and VOPO?
VOPO (voxpopuli.earth), really started as a concept that my partner Erik and I became enthralled by in 2014. Vox populi, Latin for “voice of the people”, started as a platform to showcase innovators creating sustainable change, and a central resource for those, like us, who seek it.
After connecting and working with copious sustainable brands and environmental organisations, we recognised their was a tremendous value in developing a sleek, fashionable and modern twist to products and initiatives that have the capacity to change the world.
This lead to the conception of our sustainable design agency, which includes a diverse team of consultants from industrial engineers, environmental scientists to behaviourists behind brand and marketing. Together we are conceptualising out of the box strategies, in attempt to address some of the most pressing challenges from a social enterprise approach.
What sparked your love for and desire to protect the oceans?
I was really fortunate to grow up by the beach, with so many of my childhood memories featuring the ocean. It probably wasn’t until I lived in Melbourne for University, that I could understand how my relationship to nature differed to others, across Australia and the world. For some context, “Surf” was an official subject at my high school!
I always had a passion for science, the inner workings of things and the magic of ecology. But, it probably wasn’t until I started scuba diving in my early twenties, that I started to comprehend the vast and ever-complex world that existed below the surface.
Across my travels, I began clearly identifying unsustainable practices, environmental destruction and the social pressures that were driving them. As the ocean connects and impacts everyone, I was compelled to shine a light on our relationship with it.
What’s been the most rewarding part of your journey so far?
The most inspiring thing about the VOPO journey so far, has been simply witnessing the incredible army of human beings eager to develop a life that encompasses a flourishing planet. I am stoked to meet so many fascinating people having a positive impact through innovative means.