The Ethical Fashion Destination For Monochrome Style

Kira Simpson

Meet Sam Leigh, the founder and creative behind the new online ethical fashion destination for monochrome style, eco|mono.

Sam let us take peek inside her wardrobe and we chatted about her style and ethics which ultimately led to her starting a business dedicated to classic, well made clothes in black, white and grey.


My ethical fashion journey started in a rather organically. In March 2015, I was made redundant from my full time role working in the events industry.

Whilst searching for other job opportunities I decided to write a fashion blog as a hobby.

As I started to research topics to discuss on the blog, I began to realise just how horrifying the ethics are in the fashion industry and the negative impact the industry  has on our environment.

I felt as though I had been extremely naive up until this point.

A few people recommended that I watch The True Cost Documentary, it really inspired me and I decided to change the angle of my blog and focus on positive ethical fashion. eco|mono was born.

sustainable living



The Beginning

Whilst on my own ethical fashion journey I created a minimal capsule wardrobe collection that consisted of mainly black, white and grey pieces. I realised I could create so many outfits because I could mix and match and everything paired together perfectly.

Living in Melbourne, this works pretty well. Everyone is monochromatic around here!

Favourite Designer

I couldn’t possibly pick just one! That’s not because I don’t want to pick favourites, it’s because I am genuinely thrilled to be partnering with a diverse range of brands and extremely talented designers. Working collectively towards a greater mission.

We have brands who tackle deforestation and brands who provide jobs and training to women who have been rescued from human trafficking in Cambodia. It’s really inspiring and I love hearing and telling the stories of these amazing brands.

I believe together we can change the perception of “ethical fashion” and help educate the everyday consumer about the ethics of the fashion and textile industry.


I would say I have a fairly simple style. I love to layer pieces so Autumn & Spring are my favourite months. That’s when I can really express my own personal style. I own a number of basic t-shirts, skirts & dresses etc that you can dress up / down and pair with almost anything.

I must admit I own quite a few striped pieces. I love my Bamboo Body Striped Tee and Lois Hazel Cream Midi Skirt. I have most certainly got more than my 30 wears out of each piece.


I love my minimal monochromatic wardrobe that allows me to mix and match my clothes to create multiple outfits.  I wanted to create a business that was sustainably stylish. I believe in investing in pieces that will have a long life and I think part of this is buying based on what pieces you already own.

On the eco|mono website each product comes with styling advice to provide our customers with style inspiration.


Talking about investment pieces, my own personal investment piece is most definitely my leather jacket. I purchased this jacket before I started my ethical fashion journey from UK brand All Saints.


This jacket cost me 350 GBP ($560AUD) and is the most expensive piece of clothing I own. The quality is amazing and I have had this jacket for close to 5 years now. Every Autumn and Winter this jacket comes out and is worn almost every day.

Do I feel guilty that it is real leather? I would feel guilty if I hadn’t worn it so much. I don’t buy leather these days, so the jacket it the only real leather piece I own and I will own it for many more years to come.

I believe everyone needs to pick their own personal battles when it comes to shopping consciously.


Kira Simpson

Founder + Editor of The Green Hub, Kira believes we all have the power to vote, invest, make lifestyle choices, become activists and demand change to create the future we want.