ecomono – The Online Destination for Australian Ethical Fashion

Kira Simpson

Meet Sam Leigh, the founder and creative behind the new online ethical fashion destination for monochrome style, eco|mono.

Sam let us take peek inside her wardrobe and we chatted about her style and ethics which ultimately led to her starting a business dedicated to classic, well made clothes in black, white and grey.


My ethical fashion journey started in a rather organically. In March 2015, I was made redundant from my full time role working in the events industry.

Whilst searching for other job opportunities I decided to write a fashion blog as a hobby.

As I started to research topics to discuss on the blog, I began to realise just how horrifying the ethics are in the fashion industry and the negative impact the industry  has on our environment.

I felt as though I had been extremely naive up until this point.

A few people recommended that I watch The True Cost Documentary, it really inspired me and I decided to change the angle of my blog and focus on positive ethical fashion. eco|mono was born.

sustainable living



The Beginning

Whilst on my own ethical fashion journey I created a minimal capsule wardrobe collection that consisted of mainly black, white and grey pieces. I realised I could create so many outfits because I could mix and match and everything paired together perfectly.

Living in Melbourne, this works pretty well. Everyone is monochromatic around here!

Favourite Designer

I couldn’t possibly pick just one! That’s not because I don’t want to pick favourites, it’s because I am genuinely thrilled to be partnering with a diverse range of brands and extremely talented designers. Working collectively towards a greater mission.

We have brands who tackle deforestation and brands who provide jobs and training to women who have been rescued from human trafficking in Cambodia. It’s really inspiring and I love hearing and telling the stories of these amazing brands.

I believe together we can change the perception of “ethical fashion” and help educate the everyday consumer about the ethics of the fashion and textile industry.


I would say I have a fairly simple style. I love to layer pieces so Autumn & Spring are my favourite months. That’s when I can really express my own personal style. I own a number of basic t-shirts, skirts & dresses etc that you can dress up / down and pair with almost anything.

I must admit I own quite a few striped pieces. I love my Bamboo Body Striped Tee and Lois Hazel Cream Midi Skirt. I have most certainly got more than my 30 wears out of each piece.


I love my minimal monochromatic wardrobe that allows me to mix and match my clothes to create multiple outfits.  I wanted to create a business that was sustainably stylish. I believe in investing in pieces that will have a long life and I think part of this is buying based on what pieces you already own.

On the eco|mono website each product comes with styling advice to provide our customers with style inspiration.


Talking about investment pieces, my own personal investment piece is most definitely my leather jacket. I purchased this jacket before I started my ethical fashion journey from UK brand All Saints.


This jacket cost me 350 GBP ($560AUD) and is the most expensive piece of clothing I own. The quality is amazing and I have had this jacket for close to 5 years now. Every Autumn and Winter this jacket comes out and is worn almost every day.

Do I feel guilty that it is real leather? I would feel guilty if I hadn’t worn it so much. I don’t buy leather these days, so the jacket it the only real leather piece I own and I will own it for many more years to come.

I believe everyone needs to pick their own personal battles when it comes to shopping consciously.


Kira Simpson

Kira Simpson is a sustainability advocate, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.