The Journey So Far
I started Amilita in 2007 with my idea to make comfortable but also sexy lingerie.
I started with a small range of Modal based and silk styles, which I was hand sewing myself. I had a market stall at Bondi Markets and one day I put a few styles of clothing that I had made and my racks were empty by Midday, and it just kind of snow balled from there.
I moved to Bali to work closely with our small factory and spent 4 blissful years creating collections in the beautiful surrounds of Bali.
Once I moved back to Byron Bay in Australia, I found it difficult working with Bali, there was just so much travelling back and forth, so I started producing in China. I would go over to China 3 times a year to work on each collection, and after a while working in this environment just didn’t sit right with me.
So, in 2015 while pregnant with my first child I decided to give it all up. The final nail in the coffin was watching ‘The true cost’ documentary I just thought I cannot contribute to this anymore.
But alas my love of creating became too overpowering, and whilst taking time out to nurture my new baby girl, I decided to start Amilita again but this time do it right.