We-Love: The Online Store For Sustainable Style
Ash and Greg (the reluctant models pictured below!), are the passionate duo behind We-Love, proving that shopping sustainably doesn’t mean giving up style or sacrificing the things you love about fashion.
Fed up with accepting the status quo, they decided to start We-Love, an Australian online store which is home to an incredible array of fashion, beauty and lifestyle products, all with ethical and sustainable origins.
In store you’ll find some great Aussie brands such as ALAS The Label, Uncle May and one of my favourites, All The Wild Roses.
Below Ash (who also shares my love of cuddling puppies all day!) shares her favourite ethical fashion designers, how We-Love got started and what’s in store for the future.
We-Love is run by myself and my partner Greg. I’m the creative who comes up with a bunch of ridiculous ideas and he is my rational tech guy who makes only the good ones come to fruition.
We live in Melbourne, we spend an embarrassing amount of our free time at home cuddling with our 2 fluffy puppies, Walnut and Pencil and we’re are both students, studying in areas that will help us grow We-love.
I used to own a clothing boutique/cafe when I was 21. We stocked Australian, emerging labels.
Honestly, I didn’t really know what I was doing so after 2 years of working every day, I decided to close the shop so that I could get more experience to do it all again but do it right.
Photography: Ashly Craig