While this saved the industry billions of dollars over the years, it also spun a tangled web around our social psyche as consumers. This gave birth to a fast fashion culture that is now so deeply entrenched, even as the environmental implications gain airtime, it seems we’re falling further behind the changes we need to see. The idea of a truly Australian grown and made piece of clothing is almost unheard of.
Returning to this reality that some still call just a dream, has been a long time mission for Anna-Louise Howard. On the heels of making some big changes in her personal life, Anna pursued the Farm to Hanger model with a radical determination.
Her goal, to be Australia’s most ethical and sustainable fashion brand.
The Care Factor
In recent years we’ve seen a peaking interest in the farm to table movement. Quite simply, a lot of people are beginning to give a damn about where their foods comes from, how its grown, and from whom. But to what extent does this extend to other areas of our lives?
While we drink our organic green smoothies and fair trade, single origin lattes, how many of us are pondering where the cotton on our backs was grown?
”I was acutely aware from my background in landscape photography that environmental destruction was all around me from many industries, and I wanted to find solutions to the problems I was documenting.”
The fashion industry is the 2nd largest contributor to environmental damage, only trailing behind the even more sinister oil industry.
This was a big red flag for Anna.
“I went looking for transparent businesses that reduce, reuse and recycle resources. When I couldn’t find a clothing source that was 100% transparent about how my clothes were made and where they came from, I decided to do something about it…”
Farm to Hanger is 100% transparent in their manufacturing process of locally grown and produced cotton clothing. From the fields where the cotton is grown, right to the end hanger, you can trace each step of the creation of your cotton tee. They are committed to no child labour, zero waste, locally sourced raw materials, supporting sustainable farming methods and utilising recycled textiles were it makes sense.