A Holistic Approach
As he proceeded further down this path, Jimmy has discovered that doing business in this manner requires a holistic approach to doing life. The two can’t be separated.
He explains this further, “I think sustainable fashion is a catalyst for me to understand that in order to be a successful entrepreneur, you need to take a holistic approach that is more than just the traditional profit and loss view, but that social and environmental impact is equally as important.”
It’s within this revelation where Jimmy finds his inspiration to persevere. He goes on to explain, “This holistic approach extends beyond business since it’s only one aspect of your life. I look at successful entrepreneurs that have built amazing businesses that are socially responsible and are still able to live a healthy and happy lifestyle – that is the Holy Grail for me.”
He speaks fondly of other entrepreneurs leading by this example as seen in Yvon Chouinard, founder of Patagonia, and Isabella and Lizzy, the sister founders of Spell & the Gypsy.
“I get tremendous energy from these people who are making such a positive impact in the industry. Likewise, our customers are a huge source of inspiration because ultimately, they are the ones that decide whether change sticks. It’s always easier to stick with the status-quo or bury our heads in the dirt, but these customers have made a choice and voted with their money. I feel very grateful to be constantly inspired by their choices!”