How To Find Eco-Friendly Fashion in Fun Prints

Kira Simpson

I have a thing for print dresses and over the years, I’ve amassed a small collection of them.

The downside is, most clothing in beautiful prints are often made using not so eco-friendly or natural fabrics.

I don’t want to give up my beloved prints and sentence myself to lifetime of cotton, hemp and linen in various shades of beige.

So what’s a print loving, ecoconscious gal to do?⁣

eco-friendly print dress

By preloved or rent

There are THOUSANDS of unwanted clothes in the world so we don’t need to be buying brand new every time we want a new dress. Ebay and Depop marketplaces are my go to for preloved fashion, you have so many options and will often find clothes new with tags.

Renting is also a sustainable and cost effective option especially if you’re a serious fashionista who loves to wear new things on the reg. Glam Corner is one of my favourite rental sites. ⁣

Only buy what you love

Don’t buy it if you won’t wear it to DEATH. Seriously, not worth the resources that go into making that lovely print dress you just purchased if it languishes in your closet for months on end after one or two wears.⁣ Refer to our questions to ask yourself before you make your next purchase.

Invest in a Guppy Friend 

This clever little contraption available from Patagonia captures the microfibers shed by your synthetic clothing during a wash cycle. That’s a WHOLE other issue and we’ve written a few articles about microfiber plastic pollution which you can read here.


Finally let the fashion brand know that you love their clothes but would love them more if they looked at alternative fabrics which are kinder to the environment. My favourite Spell Byron Bay (pictured) are working with the Canopy Style Agreement to use more eco-friendly fabrics in their designs. This came about because customers started asking questions. As consumers, the power to create change is in our hands.

Any tips to add? Leave a comment below.

Kira Simpson

Kira Simpson is a sustainability advocate, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.