But Is Buying Wrong? If We Stop It, Will We Disappear?
The best example of this question is fashion. In all human history, fashion has offered us a canvas to express our identity and culture. But that doesn’t mean that if we stop buying it, our identity disappears.
Identity is much more than the symbols we own, even if that’s central for you.
But what if I still enjoy shopping?
The power of fashion is that you can choose your identity. It acts as a second skin, capable of creating something meaningful to the self or favourable for particular situations.
We might attribute elements from our culture and transform them into something new. With this, we announce to the world who we are, who we want to be, and even who we don’t.
Fashion is a metaphor for all our identities (gender, age, nationality, ethnicity, etc.).
So you see, fashion is essential, it’s the opposite of superficial, and it’s healthy. It’s proven to be excellent for your mental well-being and positive self-image. The garment in itself is not the one that offers confidence and purpose, but its meaning to us. It’s just a matter of how you access it. Are you buying ten items you know you won’t use or are you getting that one unique piece you know you will take care of?
Conscious Consumption Is Worth It!
Choosing who you want to be and how to feel a particular day comes alive when deciding what and how to consume.
But it’s important to understand that quick trends don’t have to define our identities.
Find what works best for you, use clothing that will make you and the planet feel healthy. Like many of us say, vote with your wallet. Don’t let the system control your feelings of identity, but rather take ownership of them.