Kathmandu’s Bio Fleece is Reimagining How We Deal with Plastic Waste

Kira Simpson

In partnership with Kathmandu

The days I know will be good days are the ones when I wake early and take Charlie to the beach. It’s no secret that even just a few minutes spent outside is so important for our wellbeing.

But more than that, time in nature is a chance to reconnect with the world around us. You don’t need me to tell you how wonderful, and necessary, this is. Now perhaps more than ever.

Nature gives so much to us and we need to care for her in return.

Kathmandu Biofleece

Fashion has a big impact on the planet, and our choices play a part in reducing that impact.

When I buy something new it’s always with longevity in mind, pieces worth the investment that I’ll love and wear for many years.

Kathmandu have been my go-to for my outdoor clothing for a very long time, I love that my fleece takes me from bush walks to beach visits every winter. They have just released new PrimaLoft® Bio™fleece, a recycled fibre that is a great alternative to traditional fleece which is typically made with virgin PET – AKA plastic.

Kathmandu Biofleece
Kathmandu Biofleece

You’ve heard me say it before, recycled fibres in clothing is not a perfect solution but it is a great way to start dealing with the current plastic pollution problem, and as the technology in the space evolves, with the innovation going into crafting lower-impact fabrics, we may end up with true circularity in fashion.

As with any piece you invest in, make sure you need it, will love it, and wear it til its end of life.

*93.8% biodegradation in 646 days under ASTM D5511 conditions (being optimal conditions that may be found in some biologically active landfills). The stated rate and extent of degradation do not mean that the product will continue to degrade.

Kira Simpson

Kira Simpson is a sustainability advocate, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.