First Base

  • Ethically Certified
  • Female Empowerment
  • Gives Back
  • Natural Fibers
  • Organic
  • Repurposed / Recycled
  • Sustainable
  • Vegan

The Story

First Base is the ultimate sports lifestyle brand.

Living and working in Bondi in late 2013, founder and designer Alison Cotton, took her love of surf and skate culture to create something that was ultimately about getting down to the bones, about stripping away all of the things in life that seemed unnecessary and truly getting back to basics. With this notion in mind, First Base was born.

The classic white tee that goes with everything, those leggings that keep everything where you want it and that hoodie to take you from your workout to brunch.

Designed in Bondi and proudly ethically produced in China, First Base works exclusively with factories that are WRAP (Worldwide Responsible Accredited Production) complaint ensuring transparency across their production chain.

The brand has also enjoyed a sustainability overhaul in the last 18 months on a macro and micro level ranging from, making the switch to 100% Certified Organic Cotton across their basics range and incorporating Italian 78% recycled performance lycra in the activewear product, to utilising only recycled papers and biodegradable materials in all packaging and office supplies.

First Base kicked off their ‘PLANT A TREE’ program 12 months ago which encourages shoppers to contribute $2 with each purchase to assist in offsetting the carbon emissions associated with their purchase. 510 trees have already been planted with a goal of planting 1000 trees by the end of 2017.

As a brand, First Base is passionate about the ethical production of their garments as well as building a more sustainable future and ultimately giving back.

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