Wrangler’s Indigood Collection a New Sustainable Way to Dye Denim

Kira Simpson

In partnership with Wrangler

Denim. One of the world’s most loved clothing and also one of the most environmentally harmful. Denim manufacturing doesn’t have the best reputation when you consider the resources, chemicals, and the fact it takes around 25000 liters of water to make a single pair of jeans.

Thankfully this is changing with denim brands starting to innovate to make our much-loved wardrobe staples more sustainable.

Wrangler is leading the charge by partnering with Texas Tech University and fabric mill Tejidos Royo, to completely revolutionize the way jeans are dyed — a process that hasn’t changed since the ’70s.

Wrangler Indigood Sustainable

Wrangler is innovating

Water use and wastewater remain some of the biggest sustainability challenges in denim manufacturing. Traditional denim dyeing uses a repetitive dip-and-dry method to transfer indigo on to the yarn. Multiple vats of water, each containing thousands of liters of water, are used in the dyeing process resulting in blue wastewater. 

Wrangler’s Indigood dyeing process eliminates the need for chemicals and instead uses a foaming agent and dyeing technique, replacing the traditional water vats and chemical baths. The indigo dye is transferred on to the yarn in an oxygen-deprived environment sealed by a nitrogen hood. The water-free technology fundamentally changes the way indigo is applied to the yarn during manufacturing, a process that uses 100% less water.

The Indigood collection also:

  • uses 60% less water overall
  • with a 60% waste reduction
  • the 6 pieces in the collection are made up of 30% recycled materials, including cotton
  • the labels are also made from recycled plastic and recycled paper swing tags

“At Wrangler Australia, we care deeply for the environment and Indigood represents a giant leap in our quest towards creating denim that is fully sustainable. This is our most sustainable denim yet and will be instrumental in making the necessary changes required not only by Wrangler, but the denim industry as a whole.” – Nathan Baxter, Brand Manager Wrangler Australia

Wrangler Indigood Sustainable
Wrangler Indigood Sustainable

Is it sustainable?

It’s not perfect by any means, but it’s a fantastic start. Despite incremental changes toward comfort and sustainability, over the past 150 years, the denim industry has had just a handful of groundbreaking innovations. Indigood is a game-changer in the denim industry, and Wrangler is making great strides with implementing less wasteful manufacturing techniques. This process substantially minimises the harmful environmental impact which comes from traditional denim dyeing.

Wrangler’s sustainability goals also include:

  • Conserving 5.5 billion liters of water at owned and operated facilities by 2020
  • Using 100% preferred chemistry throughout our supply chain by 2020
  • Powering all owned and operated facilities with 100% renewable electricity by 2025
  • Sourcing 100% sustainable cotton by 2025

For now, Indigood has been used for Wrangler’s Icons collection, but the technology will soon be rolled out across the rest of the ranges so that “sustainable products aren’t a choice between basic needs and doing the right thing”.

Shop the six-piece Indigood collection —comprising a jean, jacket, and shirt—  at wrangler.com.au

Kira Simpson

Kira Simpson is an environmentalist and sustainability educator. She started The Green Hub in 2015 and has since grown to become one of Australia’s largest education platforms dedicated to helping people live a more sustainable life, talking about the big environmental issues like climate change, plastic pollution, and fast fashion – showing people how they can have an impact through their own small daily actions and how to be part of the bigger environmental movement.