5 Of Our Favourite Ethical & Sustainable Baby Brands
Nikita Oliver Metcalfe
When it comes to dressing your little one there are so many adorable options to choose from, I mean what isn’t cute when it’s in a miniature size?!
But, as we know, not all clothes are created equal. When you consider how delicate newborn skin is, what you choose to wrap your baby in becomes all that much more important.
Naturally my first stop when I found out I was pregnant was to check out the huge variety of baby clothes out there, and of course make a few purchases.
Over the last few months I’ve discovered some amazing brands that are not only ridiculously cute but also offer ethical and sustainable baby clothes that are reasonably priced.
So here are my top 5 brands to get your little eco baby on his or her way to a sustainable wardrobe:
Focussing their range on organic cotton and merino wool fabrications Nature Baby ensures it’s garments meet babies needs for softness, breathability, warmth and durability while taking care of the world in which they will grow. The brands GOTS certified organic cotton is sourced in India and produced on farms that have become self sustaining while also offering factory workers fair conditions. This is achieved by paying above the minimum wage, providing equality between male and female workers and having zero tolerance for child labour. Merino wool is locally sourced in New Zealand, where Nature Baby was founded, and is ZQ accredited to ensure it comes from happy, healthy sheep.
Feel confident with Nature Baby for your sustainable little ones wardrobe from newborn to 4 years old, plus you’ll find a selection of bedding, toys and necessities for Mum.
With a vision dedicated to creating beautiful baby clothing while never compromising on social responsibility, Purebaby’s range is created predominantly with GOTS certified organic cotton fabrics that have been dyed with GOTS certified natural dyes. The brand substitutes only natural fibres where organic cotton fabrications are not suitable, ensuring their garments are soft, durable and strong while also allowing young, delicate skin to breathe. Purebaby partners with social organisations, St Kilda Mums and Global Sisters, to give back to the community and also offer Nesting Workshops in their stores to pass on practical tips to soon to be parents.
Clothe your babes responsibly from newborn to 4 years old, plus Purebaby have you covered with beautiful nursery and gifting options.
A minimalist approach is what sets this brand apart. Focusing their range on gender neutral designs in a minimal colour palette, think black, white and grey, combined with graphics that pop, Huxbaby wants parents to buy once and buy well. As well as offering thoughtful designs, Huxbaby primarily uses GOTS certified organic cotton and AZO free dyes to ensure their clothing is of the highest quality, constructed to last and most importantly delicate on your baby’s skin. This range of basics that are anything but basic will work hard for you well beyond baby number one and ensure your entire brood is clothed in timeless and sustainable style.
Dress your little minimalists in Huxbaby from 0-3 months through to 5 years old…and all over again as your family continues to grow.
Milk and Masuki
As well as their namesake brand, Milk and Masuki offer a curated selection of the best organic kids products from Australia, New Zealand and around the world, all of which align with the brands ethics and aesthetics. With a commitment to organic cotton from the outset this brand offers creativity and unique designs through their hand painted prints and are proud to be part of an ethical and environmentally friendly supply chain. Designs featuring koalas and kiwis mean you can represent your baby’s homeland in a completely adorable way, plus you’ll find a beautiful selection of responsible accessories for Mum so you can treat yourself too.
Clothe your kids in creativity from newborn right through to 8 years old with Milk and Masuki’s unique range and more from their handpicked selection of local, ethical and sustainable brands.
aden + anais
Standing firmly behind their preferred fabric choice this brand has become known for it’s signature muslin products which provide softness, breathability and comfort for your little one as well as durability. Beginning with the multi functional swaddle, aden + anais now offer a full range of clothing, sleepwear, blankets, bibs and bedding made out of this natural fibre they believe so much in to keep your baby safe and comfortable. Because of its aforementioned durability muslin is easy to wash and will last for years, plus aden + anais now offer ranges made from 100% GOTS certified organic cotton and a silky soft muslin which is combined with rayon made from bamboo.
Wrap your babies in natural comfort with these infamous multi purpose swaddles from aden + anais that will last for years, plus clothing from newborn to 18 months and sleepwear up to age 4.