Find your fit
A good pair of jeans will be with you for life. With so many different fits, sizes and washes of denim, it can be tricky to know what works for you. This might seem obvious, but try on every type of style, and use a fit guide as a baseline to help you work out what will suit you. Finding the perfect pair of jeans means you’ll feel better in them and wear them more often.
Wash less often
Help extend the life of your jeans and only wash when needed, usually when they start to smell. Levi’s recommends washing your jeans no more than every ten wears. Spot clean stains with a damp cloth and soap, and hanging them outside in the sunshine will help keep your denim fresh in between washes.
Wash them gently
To keep your favourite pair retain the colour, you love, wash in cold water using a gentle detergent. Washing in cold water also saves energy (and money), making it better for your jeans, your wallet and the environment.