Trying to live more sustainably means a hundred small decisions, and it’s hard to know which ones will make a difference. We do the research so a lower-impact life feels doable instead of overwhelming.

How it started

The Green Hub started in 2015, when founder Kira Simpson began writing about her own efforts to waste less and live more consciously. As more Australians started asking the same questions, the site grew alongside them, and today it reaches tens of thousands of readers every month.

What we’re about

Sustainability is easier when it’s less about doing everything perfectly and more about the small, everyday changes that add up. On their own, our individual habits won’t save the planet. But when enough people start making changes, the impact builds. It creates momentum and ripples outward, influencing our friends, families, and communities.

And the more of us who start, the more of us there are to push for the bigger changes, too — together.

What you’ll find here

We’re fussy about the brands we recommend because so much of what’s sold today is poorly made and made to wear out, so you’ll buy it again. We share the brands designing clothes that last ten years or a solid frypan you can hand down. If something won’t go the distance, we won’t share it on our site.

• Guides & How-Tos: practical, expert advice for real changes at home, from reducing plastic to sustainable banking.
• Gardening & Rewilding: a focus on native plants and backyard biodiversity, plus our founders’ journey of creating a habitat garden in a suburban Queensland backyard.
• Fashion & Lifestyle: a vetted directory of ethical and sustainable brands, alongside editorial features covering everything from ethical fashion to food waste and climate change.
• Brands & Offers: discounts from businesses we trust,  for the times you do need to buy something.

Walking the talk

The Green Hub donates regularly to Greenfleet, helping restore native forests and offset carbon, and supports Pay the Rent, recognising that all of our work takes place on unceded Aboriginal land.