The Story

Made for movement, mateship, and doing things better.

Bruce started with four mates, a run, a post-sweat beer and a shared frustration with activewear that didn’t quite fit the way they lived. So they made their own.

Designed in Perth, Bruce Apparel makes gear for men who want to move, feel good, and look good doing it. The tees are made from TENCEL™ and recycled polyester. The shorts use up to eight plastic bottles per pair. Built for comfort, made to last, and designed to get better with every wear.

Why we love them: Recycled materials, relaxed fits, and a mission that’s as much about showing up as it is working out.

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