Luna & Soul

Shop 137, South Melbourne Market, 322-326 Coventry St, South Melbourne, VIC 3205
  • Artisan Made
  • Ethically Certified
  • Female Empowerment
  • Gives Back
  • Natural Fibers
  • Organic
  • Sustainable
  • Vegan

The Story

Ethical activewear brand Luna & Soul has been inspired by the philosophy of yoga and is based in Melbourne, Australia.

We are mindful of our environment and the people that produce our clothes. We care about our environment, animals, plants, people, water, pollution and waste. We strongly believe beautiful clothes and respecting our environment can go hand in hand.

At Luna & Soul we take a simple approach to product design.

Our values reflect our love for the planet we live in and drive to protect it for the next generation. The fashion industry has a major impact on our environment and we work hard to reduce this.

We only use natural, eco-friendly, toxin-free, recycled, biodegradable, vegan and sustainable materials that have no negative impact on the people who make our clothes and our environment.

We are ocean friendly and use natural fibres instead of synthetics to avoid micro-plastic in our oceans. Our cotton is organic, rather than pesticide-intensive cotton and is GOTS certified. All our colours are toxin-free, natural plant dyed or dyed to environmentally friendly standards.

We minimise waste and give fabric waste a second chance by creating new products; our organic dye has zero waste as well.

We love communities. We work with family-run businesses and pay a fair price for our products. We encourage a more mindful way of life and most of all, we believe in kindness, always.

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