• Female Empowerment
  • Gives Back
  • Repurposed / Recycled
  • Sustainable
  • Vegan

The Story

Aday is rooted in the belief that less is more, focusing on capsule styles that embody versatility and sustainability. Founded by Nina Faulhaber and Meg He in 2015, Aday was born from a shared vision to make high-quality, sustainable fashion the norm, not the exception.

We have a minimalist approach to design through carefully crafted pieces that can be worn in different ways, for different activities, on repeat. 

Our workwear staples are made using recycled, regenerated, biodegradable, and bio-based fibers. We’re also B-Corp certified, ensuring fair wages and safe working conditions.

At the heart of our day-to-day operations, we package and ship plastic-free, financially support climate action non-profits, and meticulously track and offset our carbon footprint. It’s just business as usual for us.

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