At HERA we make jeans that celebrate your wide hips and full bums. Jeans that finally fit around your small waist but give room to move through your bum, hips and thighs. Our jeans are made for moving, they’re made for living. We want you to reach for your HERA jeans in the morning because they make you feel amazing, unstoppable and empowered.
We responded to a need for a different kind of sizing. We heard the complaints of women who felt their body shapes had been ignored. They told us of waist gaps, narrow thighs, and restrictive hips… so we decided to do something about it.
We’re also about buying less, buying better, and lasting longer.
We strongly believe in both making something of quality and ethical labour, and we want you to know that every artisan involved in the making of our jeans is paid fairly for their skills. We value these craftspeople and admire the skill required in every stage of the creation of your jeans.
These are quality, comfortable jeans designed to see you through daily life and seasons of change.
Use the code GREENHUB25 for 25% off your first orderShop Here