Citizen Wolf
Basic tees are a wardrobe staple but it’s often a mission to find one that fits well and suits your body type. Sydney brand Citizen Wolf have solved that problem by allowing you create a custom t-shirt guaranteed to be the perfect fit, every time. Customising is easy. Pick a shirt you like from the twelve available styles, choose your colour and material, organic cotton or merino wool, create a fit profile based on your measurements and checkout. So easy! Your custom fit tee will arrive on your doorstep before you know it. Citizen Wolf make their tees in Sydney, Australia using 100% certified organic cotton milled in Melbourne.
Everlane
Your one stop shop for almost everything you will ever need for a complete wardrobe. Everlane have become know for creating well made clothes at a reasonable price. Sometimes they make a little too much of a certain style which go to the ‘choose what you pay’ pile. It’s an awesome way to nab yourself a bargain! Right now they only ship within the US and to Australia, lucky us! Everlane are completely transparent, publishing their supply chain and factory information directory on their site and they show how much it actually costs to make a garment.
Outland Denim
Melbourne based Outland Denim make great jeans, flattering for every body type. They make the kind of jeans that will be with you for many, many years. They also have a brilliant story. They offer employment and training to women rescued from human trafficking and exploitation in Cambodia. Founder James Bartle has created a business which is not only profitable but has an important social impact. Read more of their story here.
Reformation
I once described Reformation as making “cool girl clothes that make you wish your wardrobe and bank balance were larger.” That description still stands. They manufacture the majority of their clothes in their LA factory using eco (tencel, cotton, linen), vintage and deadstock fabrics. Under every item of clothing they sell, there is a ‘RefScale’ which tracks what impact each of the garments have on the environment.