The 14 Best Organic Underwear Brands in Australia in 2024

Kira Simpson

Welcome to our guide to the best organic underwear brands in Australia. One breathable, buttery-soft pair at a time.

Let’s face it, when it comes to the layers closest to us, being choosy is a virtue. After all, we’re talking about the guardians of your most sensitive regions, and nothing compares to organic cotton underwear in terms of comfort, breathability, and durability. 

So, keeping that in mind, we’ve scoured Australia and beyond, to bring you a lineup of sustainable underwear brands that are kinder to the environment and incredibly kind to your skin. Trust us, your bottom will thank you.

Image via Nico

Ethical Sustainable Organic Underwear Brands Australia 2024
Organic Basics Ethical Sustainable Organic Underwear 2024
Nisa Ethical Sustainable Organic Underwear 2024

Organic Basics 

Let’s start with Organic Basics. They’re champions of organic cotton with super comfy undies you’ll never want to take off. They have a full-circle approach to sustainability, from seed to seam, with a GOTS (Global Organic Textile Standard) certification, fair labour practices and transparency.

Shop Organic Basics here


Making you feel good inside and out – and not just because they’re super soft. This Aotearoa (New Zealand) brand is all about fashion with heart. Their everyday organic cotton essentials are made by women from refugee backgrounds in their sunny Wellington workshop.

Shop Nisa here

Woron Store Ethical Sustainable Organic Underwear 2024
The Very Good Bra Ethical Sustainable Organic Underwear 2024

Woron Store

Woron Store’s philosophy is simple, ‘not everyone sees your bra, but everyone sees how it makes you feel’. Using only GOTs certified cotton and non-toxic dyes produced in Europe. Their designs are so sleek you’ll forget you’re wearing anything (which could be awkward in public situations, so please check). 

Shop Woron Store here

The Very Good Bra

Bid farewell to the days of ill-fitting bras and hello to The Very Good Bra. Not only are their pieces compostable (yes, you read that right), but they’re also designed to support you without the pinch. It’s the bra that loves you back – and loves the earth too.

Shop The Very Good Bra here

Nico Ethical Sustainable Organic Underwear 2024
Wonderpants Ethical Sustainable Organic Underwear 2024


This Aussie brand is so cute and fun, you’ll do the no-pants dance every time you put them on. Nico offers a colourful range of oh-so-comfy organic cotton bras – underwire and wire-free – plus a bunch of undies to suit your mood. They’re GOTs certified, use natural dyes, and have a close working relationship with their partner factories.

Shop Nico here


Locally made, ethical underwear that actually fits well and feels great, Wonderpants shows that fashion can be both fun and fundamentally kind. And with their welcoming arms open to both Femme and Masc identities – and everyone in between – they celebrate the beauty of diversity, making sure everyone finds their perfect fit in a spectrum of fabulous colours.

Shop Wonderpants here

Indigo Luna Ethical Sustainable Organic Underwear 2024
Mighty Good Basics Ethical Sustainable Organic Underwear 2024

Indigo Luna 

For those lounge-y sloth-like days when you want to wear something soft and cosy, Indigo Luna’s got your back (and your front). These guys are all about those earthy vibes, with plant-based dyes and natural materials that whisper sweet nothings to Mother Nature. Their commitment to small, ethical production means their people are cared for, and they reduce waste. 

Shop Indigo Luna here

Mighty Good Basics

Mighty Good Basics is all about creating timeless, functional and flattering pieces for your underwear draw. This Aussie brand delivers on the holy trinity: simple design, ethical manufacturing, and organic materials. Perfect for those who want their basics to be anything but basic. 

Shop Mighty Good Basics here

Underwear For Humanity Ethical Sustainable Organic Underwear 2024
Le Buns Ethical Sustainable Organic Underwear 2024

Underwear for Humanity

Underwear for Humanity proves that even the smallest garment can make a big impact. They take back your worn-out bras and undies (for customers only) for recycling, transforming them into insulation and extending the lifecycle of materials. They offer an impressive range of sizes and styles, ticking all the boxes – ethical, eco-friendly, organic, and vegan.

Shop Underwear for Humanity here

Lé Buns

Lé buns are all about making you feel good, down under, without the environmental hangover. Specialising in organic cotton and upcycled materials, its range of basics in neutral tones is designed for everyday wear to stand the test of time. They work closely with their factories, GOTs certified with a traceable supply chain. 

Shop LÉ BUNS here

Vege Threads Ethical Sustainable Organic Underwear 2024
Eco Intimates Ethical Sustainable Organic Underwear 2024

Vege Threads 

This local Australian label, best known for its cute and comfy basics, also offers a slew of organic cotton underwear styles you’re going to want to add to your undie drawer immediately. This Melbourne-based label takes pride in crafting 100% of its clothing locally, nurturing a close connection with the makers.

Shop Vege Thread Here

Eco Intimates

If you’re after something sweet, playful, and a little sexy, then Eco Intimates is what you’ve been looking for. This small Aussie brand is sustainably made in Bali, founder Madonna works closely with her makers. Using GOTS Certified cotton, each piece, in every collection is made in small runs to ensure no waste. 

Shop Eco Intimates here

PACT Ethical Sustainable Organic Underwear 2024
Bhumi Ethical Sustainable Organic Underwear 2024


If it’s cosy and cotton you’re after, PACT is for you. Designed for comfort and made to last, this organic underwear brand is a leader in good-quality basics and has an impressive range of styles to suit everybody. With fair trade factories and a commitment to reducing water use, every piece is GOTS Certified and plant-dyed with a 100% traceable supply chain.

Shop Pact here


Known for their luxuriously soft organic cotton sheets, Bhumi’s underwear is just as exceptional. Made with organic cotton so soft, you might start wondering if you’re wearing clouds. They work closely with their factories, ensuring living wages with solid eco-credentials in the form of Fairtrade, Ecocert, and GOTs. 

Shop Bhumi here

Your Guide to Organic Undies: FAQs Uncovered

Is organic underwear better?

So, is organic cotton underwear really the better choice? “Better” can be subjective and depends on your priorities.

If you’re someone who values comfort, health, and sustainability, then it’s a resounding yes. It’s all about keeping things cool and dry down there, which is crucial because nobody wants their personal ecosystem thrown off balance.

Overheating or moisture? Thanks, but no thanks. Organic cotton helps wick away moisture and lets your skin breathe easy. It’s like your own personal climate control system.

Unlike synthetic materials, organic cotton is generally softer, more breathable, and naturally hypoallergenic, making it better for sensitive skin.


Are there any health benefits to wearing organic underwear?

Absolutely! Choosing organic underwear does come with its own set of health benefits that can make a small yet meaningful difference in your daily comfort and long-term well-being.

  • Reduced Exposure to Chemicals: Organic underwear is made from materials grown without the use of harmful pesticides, synthetic fertilisers, or other toxic chemicals. This means less chance of those nasty substances making their way onto your skin. It’s like eating organic food—you’re avoiding potential toxins that could mess with your body.
  • Better for Sensitive Skin: For those of us who are more sensitive than a finely tuned guitar, organic cotton underwear can be a real game-changer. Since it’s hypoallergenic and softer, it reduces the risk of irritation, allergies, and rashes.
  • Breathability: Organic cotton is known for its breathability. It allows for better air circulation, which helps keep your skin cool and dry. This is especially important for your intimate areas, where excess moisture can be an open invitation for yeast infections and other uncomfortable situations. Think of it as having a little personal ventilation system.
  • Moisture Wicking: Organic cotton is also great at wicking away moisture, keeping you feeling dry and comfortable throughout the day. This is crucial for maintaining a balanced pH down there and reducing the risk of bacterial growth.
  • Environmental Health Benefits: While not a direct health benefit to you personally, by choosing organic, you’re supporting farming practices that are better for the environment. Healthier ecosystems contribute to the overall well-being of the planet, which in turn supports healthier living conditions for us all. It’s a bit like choosing to walk or bike instead of driving; it benefits both you and the environment.


Are organic underwear brands more expensive?

Ah, the million-dollar question (or, let’s hope not, for the sake of our wallets): Are organic underwear brands more expensive? 

Organic cotton underwear claims its higher ground (and price) because it’s made with materials grown without harmful pesticides or chemicals. This process is kinder to the environment and our skin, but it’s also more labour-intensive and costly. Plus, many organic brands are committed to ethical labour practices. This means fair wages and working conditions for the people making your undies. So, when you spot a price tag on organic underwear that makes you do a double-take, remember what you’re paying for. Quality materials, a happier planet, and fairer labour practices.

Think of it as an investment in your comfort, health, and the environment.

Plus, high-quality organic underwear might last longer, meaning you could save money in the long run by not having to replace your undies as often. In the grand scheme of things, whether the extra cost is worth it depends on your priorities and budget. 

If you can swing it, it’s a small luxury that pays off in comfort and conscience. If not, no worries—there are plenty of ways to be sustainable and mindful without breaking the bank. After all, it’s about making the best choices we can within our means.


How do I care for and wash organic underwear?

Caring for organic underwear isn’t too different from handling your regular delicates, but it does deserve a little extra attention to maintain its natural goodness and extend its lifespan.

Think of your organic undies as the delicate blooms in the garden of your wardrobe. They thrive with a little TLC.  

  • Before anything else, check the care instructions on the label. Brands may have specific recommendations based on the fabric blend and dyes used. These instructions are the secret recipe to keeping your underwear in top-notch condition. 
  • If your washing machine has a gentle or hand wash cycle, use it. Or better yet, hand wash your organic undies if you have the time. 
  • Opt for a gentle detergent that’s eco-friendly and free from harsh chemicals. Use cold or lukewarm water for washing. Not only is it better for the environment, but it also helps to preserve the fabric’s fibres and colours. 
  • It’s best to air dry organic underwear, as the high heat from a dryer can cause shrinkage and reduce the fabric’s lifespan. If you must use a dryer, opt for a low-heat setting. Direct sun can be a bit harsh, so dry them in the shade to prevent colour fading, particularly for underwear using natural and vegetable dyes.

It’s a little extra effort that pays off in extending the life of your favourite pieces.


We hope you like the products we recommend on​ ​T​he Green Hub. Our editors select each one independently.​ ​W​e may receive an affiliate commission when you follow some links.

The brands included in this list have a range of ethical and sustainable certifications, audits/visits to factories, pay living wages and/or can trace part or all of their supply chain. This does not take into account all personal ethical considerations like the use of animal products and the country they are manufactured in. 

We include brands in our guides that are transparent with their practices and continuously strive to improve. Please read the brand’s individual about pages to ensure they meet your personal requirements. Note the ethical and sustainable practices of a company can change over time.

Kira Simpson

Kira Simpson is an environmentalist and sustainability expert. She started The Green Hub as a blog in 2015, which has since grown to become one of Australia’s largest education sites dedicated to helping people live a more sustainable lifestyle.