What Lagom encourages is a form of ‘slow fashion.’ By offering an alternative to the pervasive fast fashion trend and challenging consumers to think about the longevity of their purchases, they in turn, are shining light on the questions of ethical and sustainable production.
Quite simply, as Julia puts it, “We want to encourage more people to purchase fewer but more quality items that stand the test of time. It’s time we reject the disposable nature of the fast fashion cycle.”
By our very nature, humans are a consumerist species. Mull over this for a while and it’s a rather depressing reality. But it’s one we can take ownership of.
Julia goes on to explain, “The act of consumption is not the problem. As humans we need to consume to some degree. However, we believe that material possessions should serve a purpose in your life, and appropriate value should be given to those possessions. If you constantly purchase things that serve no purpose in your life and weigh you down, both physically and mentally, then that is when it becomes a problem.”
In our consumption, we can make better choices. Ones that don’t lead to further destruction, exploitation of earth and her resources, and the ill-treatment of our fellow humans.
Julia’s advice for people new to the concept is sound.
“When we talk about fashion and minimalism, we believe it’s best to start small. We find that it can be useful to ask yourself before purchasing something if you envisage wearing it a minimum of 10 times. Mentally go through your wardrobe at home. Furthermore, ask yourself how many outfits could you match that item with. Is this something you will only wear once, or could you wear this over and over again?”