The US based online store has developed a cult following with fashion lovers and celebrities alike. With the mantra “We make killer clothes that don’t kill the environment,” reformation has proven sustainable fashion can be stylish, wearable and (somewhat) affordable.
Founder Yael Aflalo wanted Reformation to be at the forefront of fashion technology and innovation. “We do everything that we can to be sustainable. From sourcing materials to business practices, we think about our impact on the environment. We have the “RefScale”, where we measure the environmental impact for every item that we make, from carbon dioxide, to waste, to water usage”.*
When I was hunting for my own wedding dress, I wanted something lightweight and casual for the destination wedding taking place in Thailand. I found a beautiful silk dress from Zimmermann which was perfect but, had ethical fashion been on my radar back then, Reformation would have been my pick!