Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends.
“Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.” – Good On You
Being trend driven, fast fashion plays on our insecurities of wanting to look good and ‘keep up with the Joneses.’ It’s a toxic industry where the people who are making the clothing and the environment are paying a high price.
Hopefully, these facts about the fast fashion industry that will inspire you to embrace the slow and sustainable fashion movement.
1. “Eighty billion pieces of clothing are consumed globally every year.” – 1 Million Women
2. “Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation
3. “Australian’s are the world’s second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year.” – ABC
4. “We are increasingly disconnected from the people who make our clothing as 97% of items you’re overseas. There are roughly 40 million garment workers in the world today; many of whom do not share the same rights or protections that many people in the West do. They are some of the lowest paid workers in the world and roughly 85% of all garment workers are women.” – The True Cost
5 .“Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber, which is now the most commonly used fiber in our clothing. But it takes more than 200 years to decompose.” – Forbes
6. “Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago” – University of Queensland
7. “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report
8. “Fast fashion companies design clothes that fall apart quickly. They pursue a strategy called ‘Planned obsolescence’. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes.” – Be Global Fashion Network
9. “Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus
10. “In Australia, where the demand for textiles is one of the highest per capita in the world, the fast fashion sector grew by 19.5 percent over five years to $AUS1.8 billion ($US1.4 billion) in 2017-18.” – SBS