20.04.18

Fashion Revolution Week 2018 – How To Get Involved

Kira Simpson

This Fashion Revolution marks the five year anniversary of the Rana Plaza garment factory collapse in Bangladesh.

1138 people died and thousands more injured and left without families. 

There were five garment factories in Rana Plaza all manufacturing clothing for big global brands. The victims were mostly young women.

Fashion Revolution is campaign launched in the wake of this tragedy to shine a light on the serious lack of ethics in the fashion industry and change the way our clothes are produced.

It’s is about collective consumer power to make brands become accountable for their supply chains and the people who work within them.

fashion revolution week australia events 2018

"People from all over the world have come together to use the power of fashion to change the world."

Fashion Revolution

Have you ever wondered who made your clothes? How much they’re paid, and what their lives are like?

Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, sewers and others. Approximately 75 million people work to make our clothes. 80% of them are women between the ages of 18 and 35.

However, the majority of the people who makes clothes for the global market live in poverty, unable to afford life’s basic necessities. Many are subject to exploitation; verbal and physical abuse, working in unsafe and dirty conditions, with very little pay.

This needs to change

 

fashion revolution week 2018

Image: The Guardian

fashion revolution week 2018

Image: Ethical Consumer

What you can do

fashion revolution week 2018

1. Get educated

The first step to creating change is to know what you are fighting for. Read the stories of the lives of garment workers and learn about the conditions under which they work.

fashion revolution week 2018

2. Ask brands #whomademyclothes

Turn your clothes inside out to show the label, upload a photo of yourself to social media, tag the brand then use the hashtags #whomademyclothes and #fashionrevolution. By asking brands publicly and directly this shows them consumers care about the how their clothes are being made.

ecomono popup store

3. Attend an event

There are some fantastic Fashion Revolution events happening around Australia and the world this next week. It’s an opportunity to learn more about the issues and meet likeminded people. You can find the list here.

fashion revolution week 2018

4. Send an email

Social media is a great place to get a brand’s attention but writing a letter is another way to show brands that you want answers and shady business practices are not ok. Demand transparency from the brands you wear. As a consumer you have the right to know how your purchases are made. Voting with your dollar is the most powerful way you can make an impact. Fashion Revolution have awesome templates you can use. All you have to is add your name and send the email.

While we should be mindful of what we are buying all year round, this is one week where brands will be inundated with people like you and me asking the tough questions and demanding they do better.

Get involved and help start a Fashion Revolution!

Kira Simpson

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.