Paramore lead singer Hayley Williams has created a range of vegan hair dyes, now available at Sephora.
The singer’s Good Dye Young beauty line are all vegan and cruelty-free with a focus on natural ingredients like sunflower extract and bergamot essential oil. The range is also free from formaldehyde, peroxide, PPD, and ammonia.
The demand for cruelty-free and vegan beauty is growing, with Australia being the third fastest growing vegan market in the world after the United Arab Emirates and China. According to marketing firm Mintel, the change in customer shopping habits has led to a 175 percent increase in vegan cosmetics launches between July 2013 to June 2018.
Image via Good Dye Young Instagram
“I’m such a huge fan of how Sephora champions up-and-coming beauty brands; it’s a dream to have their support behind us. Together, we will empower our community to see hair as a canvas for self-expression.” – Hayley Williams
https://www.instagram.com/p/Bo2LMrlnYRk/?taken-by=gooddyeyoung
