13.11.18

Covergirl Becomes The Largest Makeup Brand Ever To Go Cruelty-Free

Kira Simpson

In a huge ethical step forward for the beauty world, drugstore makeup brand CoverGirl is now certified cruelty-free.

CoverGirl is now the largest makeup brand ever to achieve the Cruelty-Free International Leaping Bunny certification.

This means meaning none of their products or ingredients are tested on animals, nor are those of the brand’s suppliers. CoverGirl will also undergo ongoing independent checks of its supply chain to ensure it’s living up to its newly minted certification.

“Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action,” – Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty

Covergirl Cruelty Free

Kira Simpson

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.