Covergirl Becomes The Largest Makeup Brand Ever To Go Cruelty-Free
In a huge ethical step forward for the beauty world, drugstore makeup brand CoverGirl is now certified cruelty-free.
CoverGirl is now the largest makeup brand ever to achieve the Cruelty-Free International Leaping Bunny certification.
This means meaning none of their products or ingredients are tested on animals, nor are those of the brand’s suppliers. CoverGirl will also undergo ongoing independent checks of its supply chain to ensure it’s living up to its newly minted certification.
“Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action,” – Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty