10 Ethical & Sustainable Swimwear Brands That Are Anything But Boring

Kira Simpson

With some of the world’s most beautiful beaches in our backyard and an almost perfect climate all year round, it only makes sense that Australia is home to some seriously good swimwear labels, not mention innovative ones. Bikinis made from recycled plastic bottles anyone?

I firmly believe that all you need to get a beach body this summer is a sustainably made swimsuit, so I’ve rounded up the best ethical and sustainable swimwear brands which garnered a cult following for ethics, style, and wearability.

Image via Baaby Swim

sustainable swim brand

Keep scrolling for my summer picks. 


Ethical fashion favourite Kowtow just released their first swimwear collection made from ECONYL in their classic minimal style.

sustainable swimwear


Think retro styles made for right now. Baaby’s high-waisted bikinis are flattering on everyone and they’re are made to last.

ethical swimwear

Baiia Label

Meaning “one who has the capacity to change the world for the better” Baiia is all about is empowering women to feel confident in their swimsuits. This sustainable swimwear label creates super flattering, size inclusive one-pieces which can be worn multiple ways, and mixed with other colours from the collection.

sustainable swim

Spell & The Gypsy

The Byron Bay boho designers which have garnered a global cult following. This year’s collection is made from ECONYL and includes two rashie styles suits for a little more sun protection.

sustainable swimwear

Le Buns

The Le- Buns swim collection has been designed as multi-purpose wardrobe staples. Their versatile bikini tops & can be styled over 10 ways and they’re fully adjustable to suit A-E cups.

sustainable swim

Marvell Lane

Ladies with big boobs pay attention. Slow fashion label Marvell Lane specialise in making beautiful, supportive swimwear specifically with busty ladies in mind offering sizes 8DD – 16H.

ethical & sustainable swimwear

Salt & Ripple

This Byron Bay-based brand makes reversible bikinis using digital printing to minimise waste.

 sustainable swimwear

Elle Evans

Elle Evans creates sustainable swimwear made for women (and kids!) who love fun, bright prints. Every piece is handmade by Tanya Evans in her Melbourne studio.




Okay Pretty

Kira Simpson

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.