The ethical fashion runway will be held on the gorgeous grounds of Como House; a conservation organisation owned by the National Trust of Australia. Fashion Advocate founder and the show’s organiser Claire Goldsworthy is a self-confessed vintage nut. She chose this venue because “the history side of Como House aligns with the event. A little bit of Melbourne’s manufacturing industry and fashion identity lives inside those walls, and the National Trust of Australia wants to start sharing it.”
Pre-show festivities begin at 4pm with cocktails, food trucks, and designer meet and greets.
“The Garden Party is an opportunity for people to connect, meet, and speak with our runway designers. Slow fashion is all about the story behind it, and the intent of the design. All of our runway designers are incredible people, and when you know the people who make your clothes, you value them more. I wanted to create an open atmosphere where the usual ‘exclusive fashion’ rules didn’t apply. I want good fashion to be attainable; I want people to know their clothes inside and out, and know the designers behind them, so we’re bringing everyone together for a little bit of fun before the show!
Expect a fantastic lineup of Australian designers who are serious about helping make ethical and sustainable the norm rather than the niche.
There’s a feeling you get at runways that I don’t think you can get anywhere else. There’s something truly magical about that moment; when you see a range before you on models, the music is thumping and you can feel the buzz in the air, photographers are snapping… It’s really hard to describe, but it’s just an amazing feeling. Everyone leaves their differences at the door and comes together for the fashion – to support each other. We’re all connected in the one space, for the same purpose, and I think that’s a beautiful thing, and I want to be a part of that. I hope that other people want to be a part of that too. And, it’s just going to be a really fun night! People who know The Fashion Advocate runways know that they’re a lot of fun; the fashion is incredible, the people are great, and the more people that come together in the name of good fashion – the greater impact we can have. “