27.03.19

Five Reasons To Join Up and Switch Off For Earth Hour This Year

The Bravery

Earth Hour, the world’s biggest (and homegrown!) grassroots movement to protect the planet is upon us once again this coming Saturday 30th March at 8:30pm.

Australia’s efforts in meeting our international climate commitments are falling well behind targets set with the Paris Agreement.

Coupled with unprecedented levels of biodiversity loss due to climate change, our planet is in peril (Australia’s koala population has declined by 21% in the last decade!)

Earth Hour 2019 #connect2earth

#CONNECT2EARTH – Together our voices create change

1. Step up to save the planet

There’s no denying it; the planet is in dire straights. From a depletion of natural resources and ocean acidification to plastic waste and extreme weather, there’s a lot to worry about, and there’s a lot that has to change. Earth Hour, the world’s largest (and homegrown!) grassroots movement to protect the planet, is a chance to once again unite with millions of other people around the world to show your commitment to the planet, and your promise to take action beyond the hour.

2. Take a stand on biodiversity loss

Globally, species have declined by 13% per decade since 1970, and in Australia, the situation is worse with iconic species such as the koala falling by 21% per decade.  Earth Hour 2019  is focusing its efforts on raising awareness and inspiring action on conserving nature and biodiversity, so by switching off on March 30; you are acknowledging you care about our precious and unique wildlife.

3. Show Australian politicians you care about climate

This year each sign up by the Australian public to Earth Hour will trigger a message of support for climate change action and sent to key federal politicians, calling for Australia to get back on track to meeting our Paris Agreement commitment. Australia committed to reducing greenhouse gas emissions by 26 percent on 2005 levels by 2030, but the latest Government data shows Australia is on track to reduce emissions by only 7 percent by this time.

It is anticipated over 250,000 messages of support will be sent by Australians to politicians in the lead up to Earth Hour on Saturday 30 March, 8.30pm local time. If you want to send a strong message to the federal government that you think Australia must improve efforts to transition to a zero-carbon economy, this is your chance.

4. Be part of a huge global movement

Last year, a record 18,000 landmarks in 7,000 cities around the world participated in Earth Hour to call for action on climate change. This year it’s projected to be even bigger, as momentum continues to build across the globe in favour of finding real and lasting solutions.

5. Take the excuse for a night in

Let’s be real, this is the excuse for a night of Netflix we’ve all been looking for (and can justifiably take in the name of protecting the planet), right? Or, if you’re feeling a tad more adventurous, head out into your city and watch the whole place go dark or grab some friends for a camping weekend under the stars.

About Earth Hour

  • Earth Hour is the world’s largest grassroots movement uniting people to take action on climate change and protect the planet. Supporters, landmarks, and businesses all over the world switch off their lights for one hour as a symbolic event to support climate change action.

  • Earth Hour is an Aussie idea that has grown into a worldwide phenomenon, with 187 countries and 7000 cities taking part each year

  • Globally, species have declined by 13% per decade since 1970 and in Australia, the situation is worse with iconic species such as the koala declining by 21%

  • Last year, a record 18,000 landmarks in 7,000 cities around the world participated in Earth Hour

Learn more about to take part here.

The Bravery

The Bravery is an award-winning communications agency working exclusively with clients that have a positive social and environmental impact on our world. They believe that good stories need to be told and are dedicated to telling them.