Can you talk us through the steps you took to publish your Tier 1 suppliers & why it’s important?
We published our Tier 1 factory list in January 2019, 13 months after our ethical sourcing program began in earnest. Transparency about our suppliers is incredibly important to us because it demonstrates our willingness to be held accountable for the conditions in those locations. We have done a lot of work to ensure decent working conditions in our factories and although we recognise there’s still more to do, we want to show customers – not just tell them – that we recognise we have a role to play and are committed to this journey.
What’s your personal take on implementing dramatic change in the fashion/retail industry – what needs to happen and why?
As an industry, we all need to recognise there is still a lot of work to do to reduce our impact on society and the environment. From the working conditions in our supply chain to the environmental impacts of our logistics, our industry responsibility is multifaceted and frankly, hugely significant.
Sustainable fashion is definitely having a moment and change is underway in many areas which is super exciting, however, in my opinion, it’s about time! Long may to continue – we have no time to waste.
Lastly, what are your main goals with THE ICONIc for the next few years in terms of ethical and sustainable change?
We are incredibly excited for the many future opportunities to create positive change and although we’ve made good progress to date, we have so much to do!
This year, amongst other things, we are doing a lot of work on packaging, energy, and carbon including exploring the feasibility installation of solar panels on the roof of our fulfillment centre. We are working on getting better traceability of our materials, engaging suppliers and factories through training and sharing the stories of the people who make our private label products, which is in line with a broader communications focus on consumer education.
We will also evolve our 2020 Sustainability and Ethical Sourcing strategy towards the end of this year, which will look at 2025 targets and beyond, and encompass further work to ensure traceability, factory training programs, sustainable materials, and customer activations.
Check out THE ICONIC’s Ethical & Responsible Fashion page here, more importantly, remember the most sustainable fashion is to buy quality and less – so think before you buy!