Allbirds

The Story

The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane.

A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.

As a certified B Corp, we do business differently. The environment is a stakeholder here, and how we treat it is just as important as the bottom line. Thanks to our friends at Soles4Souls®, lightly used Allbirds find new life all around the world, helping communities in need thrive in the process. We reimagined shoe packaging, using 90% post-consumer recycled cardboard that serves as a shoebox, shopping bag, and mailer all in one.