The Story
Ilia Beauty fuse natural skincare and makeup creating clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin. With transparency as our guide and colour as our vehicle, we challenge the conventions of clean beauty.
We learned early on that not every natural ingredient is good for the skin, nor is every synthetic bad. Clean beauty is where those two collide—with conscious, carefully-selected ingredients, and no compromises.
We believe in skin that looks like skin—and radiance that comes naturally.
We see skincare and makeup as one, and early on realized botanicals were not enough. Our potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors.
We strive towards more sustainable packaging through the use of recycled aluminium, glass components, and responsibly sourced paper. But it isn’t enough—that’s only the beginning of the product’s lifecycle. We believe end-of-life is far more important, to ensure products don’t end up in a landfill.
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