The Story

What Bruce is all about is men’s active apparel. Designed for men who like to work out. Who loves the outdoors. Who like to look good in apparel that is comfortable, is ecologically friendly, and simply looks stylish and masculine.

The beauty of BRUCE Apparel is you will be just at comfortable wearing it running around the park, or playing tennis, or doing 10 chins at the local monkey bar as you would be having a couple of beers off the wood with the boys on a Saturday afternoon.

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