Nudie Jeans Co

The Story

Nudie Jeans is characterized by timeless design. We want to create timeless and seasonless garments, clothes you want to wear every day and keep over time, garments that last, and garments that can live through repairs.

We endeavour to take responsibility from the raw material to the end of life of the product

With a denim selection made from 100% organic cotton, recycled cotton, and transparent production, Nudie Jeans Co has always taken a prominent role in the industry’s work for a more sustainable existence.

Long before circularity became a buzzword, we focused on longevity and knew that garments you love – you keep.

We believe that denim is a material that grows more beautiful with time. Starting with a pair of dry denim and wearing them every day will produce the most beautiful and personal wear and tear and the jeans will tell the story of the life you spent wearing them.