Spell & The Gypsy Collective is a modern bohemian fashion brand. The Byron Bay-based label has garnered a global cult following of bohemian dreamers and high-fashion style mavens alike. Best known for colourful, intricately detailed collections, they are quickly becoming well known as industry leaders in ethical and sustainably made fashion.
Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.
All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay and produced ethically in factories around the world.
It is our vision to become one of the most inspiring and conscious fashion brands in the world (this is an ambitious statement we know!). But we figured when it comes to our planet, we need to aim for the stars.