ADAY

The Story

Minimalist wardrobe staples. Maximum versatility.

Aday is all about doing more with less. Building the kind of wardrobe you don’t have to think about. Versatile, technical, made to move with you. Their capsule pieces are the ones you reach for on repeat, not because they’re basic, but because they just work.

Founded by two ex-bankers who wanted to fix fashion’s overproduction problem, Aday builds with fewer materials, better fabrics (recycled, bio-based, the good stuff), and an eye for timelessness. They’re also B-Corp certified, carbon neutral, and serious about plastic-free everything, from packaging to operations.

Why we love them: Timeless, technical, and thoughtful. A capsule wardrobe never looked (or felt) this good.