Covergirl Becomes The Largest Makeup Brand Ever To Go Cruelty-Free

Kira Simpson

In a huge ethical step forward for the beauty world, drugstore makeup brand CoverGirl is now certified cruelty-free.

CoverGirl is now the largest makeup brand ever to achieve the Cruelty-Free International Leaping Bunny certification.

This means meaning none of their products or ingredients are tested on animals, nor are those of the brand’s suppliers. CoverGirl will also undergo ongoing independent checks of its supply chain to ensure it’s living up to its newly minted certification.

“Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action,” – Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty

Covergirl Cruelty Free

Kira Simpson

Kira Simpson is an environmentalist and sustainability educator. She started The Green Hub in 2015 and has since grown to become one of Australia’s largest education platforms dedicated to helping people live a more sustainable life, talking about the big environmental issues like climate change, plastic pollution, and fast fashion – showing people how they can have an impact through their own small daily actions and how to be part of the bigger environmental movement.