The Witchery White Shirt Campaign For Ovarian Cancer

Kira Simpson

Today is White Shirt Day, a campaign started by Witchery in 2000 in partnership with the Ovarian Cancer Research Foundation.

In Australia alone, one woman dies from ovarian cancer every 10 hours. Ovarian cancer has a lower survival rate than both breast cancer and cervical cancer.

There is no early detection test.

Every year Witchery release a new collection of white shirts for men and women as part of the Witchery White Shirt Campaign to help raise awareness, support and funds.

When you buy a white shirt from Witchery, everything except GST will be donated to ovarian cancer research.

How to get involved

  • BUY your Witchery white shirt during the White Shirt Campaign
  • DONATE to OCRF directly or host your own white shirt fundraising event. Get your friends together for a fashion inspired dinner party or movie night, or run a casual Friday morning tea at your workplace.  Visit
  • WEAR your white shirt between 6 April to 8 May 2017 (OCRF White Shirt Day) to show your support
  • SHARE a photo of yourself in a white shirt and finish the sentence “I wear a white shirt because” with a message that encourages support
  • TAG a friend and nominate them to join the fight #whiteshirtcampaign, @ocrf and @witcheryfashion

Image source: Witchery Fashion

When detected and treated early, 80 - 100% of women will survive beyond five years compared with only 20 - 30% when diagnosed at a late stage.

Kira Simpson

Kira Simpson is an environmentalist and sustainability educator. She started The Green Hub in 2015 and has since grown to become one of Australia’s largest education platforms dedicated to helping people live a more sustainable life, talking about the big environmental issues like climate change, plastic pollution, and fast fashion – showing people how they can have an impact through their own small daily actions and how to be part of the bigger environmental movement.