The eight piece collection exclusive to YOOX was designed to raise awareness of through the campaign #YOOXlovesthereef.
Launched on Earth Day, YOOX has also partnered with he New School’s Parsons School of Design to help promote sustainable fashion practices, education and collaborations.
Part of the proceeds from the sale of the collection will be donated to The Great Barrier Reef Foundation, a charity that supports scientific research and projects to protect and restore The Great Barrier Reef.
Kira Simpson is an environmentalist and sustainability educator. She started The Green Hub in 2015 and has since grown to become one of Australia’s largest education platforms dedicated to helping people live a more sustainable life, talking about the big environmental issues like climate change, plastic pollution, and fast fashion – showing people how they can have an impact through their own small daily actions and how to be part of the bigger environmental movement.