As a consumer, detailed information on products such as how it’s made is vital to gauge understanding and the impacts. GINGER & SMART has an extensive product description for each item, detailing the fabric, certifications, production methods, equipment, features and environmental impact of each garment.
According to Genevieve Smart, sustainability is at the core of their brand and this is evident through collections such as ENTROPY, which is made from sustainable forests that are biodegradable.
“Sustainability has been embedded in the brand from its beginning 2002. We believe that sustainable fashion can influence not only environmental change but also social change and bring awareness to sustainability generally. Nature is not only our life force but also the source of so much inspiration for us creatively and we owe it to mother nature to look after her.
Our sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on our global environment. We are committed to continually increasing the percentage of garments sourced from renewable or recycled resources… We collaborate with a manufacturer who engages 800 farming households in needy areas and provides training on Organic farming and provides non-GM cotton seeds, bio fertiliser, and non-chemical pest management.”