It’s a common myth that ethical fashion only describes how humans are treated in making a garment. Although this is primarily what it refers to, it is also a moral concern whether you use animal products to create a piece of clothing.
“To portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella MacCartney
People’s values also determine ethics, so what’s ethical for me may not be the same for you.
Sustainable fashion primarily focuses on the environmental concerns of the garment industry.
Sustainable fashion asks the question: Can we keep producing fashion while leaving a lighter neutral footprint on the planet? A sustainable and environmentally responsible fashion brand considers its design process and tries to have minimal or no waste. They consider their fabrics, threads, buttons, zippers, and where they’re sourced from. They look at energy reduction, recycling, recyclable or compostable swing tags, and packaging. The best sustainable fashion brands are now working on circularity in the supply chain and the end-of-life processes of a garment once we’re done wearing it.
“Sustainable fashion can be defined as clothing, shoes and , accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.” – Green Strategy
While a fashion brand can be more sustainable, there is no such thing as 100% sustainable fashion.