The Witchery White Shirt Campaign For Ovarian Cancer

Kira Simpson

Today is White Shirt Day, a campaign started by Witchery in 2000 in partnership with the Ovarian Cancer Research Foundation.

In Australia alone, one woman dies from ovarian cancer every 10 hours. Ovarian cancer has a lower survival rate than both breast cancer and cervical cancer.

There is no early detection test.

Every year Witchery release a new collection of white shirts for men and women as part of the Witchery White Shirt Campaign to help raise awareness, support and funds.

When you buy a white shirt from Witchery, everything except GST will be donated to ovarian cancer research.

How to get involved

  • BUY your Witchery white shirt during the White Shirt Campaign
  • DONATE to OCRF directly or host your own white shirt fundraising event. Get your friends together for a fashion inspired dinner party or movie night, or run a casual Friday morning tea at your workplace.  Visit
  • WEAR your white shirt between 6 April to 8 May 2017 (OCRF White Shirt Day) to show your support
  • SHARE a photo of yourself in a white shirt and finish the sentence “I wear a white shirt because” with a message that encourages support
  • TAG a friend and nominate them to join the fight #whiteshirtcampaign, @ocrf and @witcheryfashion

Image source: Witchery Fashion

When detected and treated early, 80 - 100% of women will survive beyond five years compared with only 20 - 30% when diagnosed at a late stage.

Kira Simpson

Kira Simpson is a sustainability advocate, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.