Stella McCartney’s New Collection Was Shot In A Landfill

Kira Simpson

Sustainable fashion advocate Stella McCartney’s Winter 2017 collection was created using organic cotton, sustainably sourced viscose, recycled nylon and cruelty free skin-free-skin.

But the designer wanted to take the sustainability message one step further by shooting the collection against the backdrop of a landfill in Scotland.

The collaboration with artist Urs Fischer and photographer Harley Weir, was to highlight the enormous amount of waste we produce and question what we are leaving behind for future generations.

“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella

You can read more about the sustainable materials they use here.

Kira Simpson

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.