Rent rather than buy – GlamCorner
Technology also has the ability to change the face of e-commerce for the better and Australian brand GlamCorner is a perfect example of this. Online fashion rental is a popular and growing market.
Set up in 2017, with a bulk of investment, the company now has 53 staff members and over 5000 designer dresses. The label is answering an issue that many Australia women have, wardrobe wastage.
According to the co-founder Dean Jones, six tonnes of clothing is thrown away every 10 minutes in Australia and GlamCorner is aiming to chip away at that number by providing a better solution using the sharing economy. Hell yeah.
Original treasure – Etsy
‘Buy directly from someone who put their heart and soul into making something special’
This creative marketplace isn’t a new concept. It does however provide an alternative space for people everywhere to buy and sell individual work.
Society consumes so much fashion because it’s accessible and cheap; therefore it’s not treasured or kept for a long period of time.
Buying something specially handcrafted and unique on a marketplace like Etsy, connects the buyer to the maker and might change the perception of it’s worth.
There are literally millions of one-of-a-kind items on Etsy and apparently it’s commonly used by high-street brands to creep around to steal design ideas!
‘DJs aims to connect customers with the skilled garment makers who produce some of Australia favourite brands and to highlight ECA’s work to ensure safe working conditions and fair wages’ – Fashion Journal article, 2018
Ok, David Jones is also a store and isn’t even close to being an ethical or sustainable marketplace but they are changing brands from within.
They are actually working with regular brands to get them to understand supply chains and environmental impacts, to make small steps to change. David Jones has it’s own ethical sourcing team and just this year for Fashion Revolution, they showcased a capsule collection with local ethical and sustainable designers.